Adjacent Storytelling from P&G for the 2012 Olympics
Are you familiar with the concept of “adjacent storytelling”? Gavin Heaton is spot on with his definition: Adjacent storytelling is not about naming your brand. The adjacent story is there – the one...
View ArticleMore Brilliant Adjacent Stories from P&G: ‘Here’s to Dad’
Gillette’s “Here’s to Dad” commercial got my attention this fathers day weekend. As a proud father to a 7 year old boy and a 12 year old girl, the ad moved me. It inspired me. I totally got it. It’s a...
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